In the fast-paced world of creative agencies, it’s easy to feel like you need to “keep up with the Jones”. Naturally, as humans, we’re always comparing ourselves to others – which led us to question where we fit in the creative space. What makes us different? Why do our clients keep coming back to us?
When you look at the creative industry, there’s a lot of noise. A lot of BOLD. A lot of loud-ness. We didn’t feel like we fitted in, and we wanted a premium brand identity that felt modern and energetic whilst also portraying the level of quality our clients have come to expect from us. Think Monzo meets Coutts, if you will. It wasn’t a re-invention, it was a re-alignment. So, how does a small video production agency take up space in a crowded industry?
What made us decide to rebrand Anopia Digital?
It started off with a conversation at an industry networking event – it became apparent that there is a lack of trustworthy video agencies, and that marketing managers were crying out for support on their video projects. What we needed was to hone in on what makes us brilliant; to stick to what we are good at, and to shout about it more.
We’ve come a long way in the last few years, and the rebrand has encouraged us to deeply question what we want to be known for, how we do it and, most importantly, why we do it. Transitioning from a freelancer to a full video agency team over just a few short years has been an exciting journey, but it’s important to consider how much the world around us has changed in those years, too. We had grown out of our branding and wanted a refresh that would help us stand out from our competitors.
Creating a new brand identity is as exciting as it is scary. It’s an investment, and it was one we wanted to get right – so we sought outside help from a brilliant team of creatives.
We went through a detailed discovery process to identify who we are – but more importantly, who we are not.
Anopia is a reliable team of video experts – and we know our clients think of us as a true extension of their teams. We’re strategic and creative, but we’re not afraid to tell you what we think or to question the status quo. We approach everything with enthusiasm, drive, energy and impact, but we’re not chaotic – infact, we’re like a well-oiled machine. Our processes enable us to be efficient, which means we can deliver great work, quickly.
Tell us about the concept and the inspiration behind it – With you on your journey to extraordinary.
The brand identity is built around a journey line. It focuses on Anopia being an extension of our client’s businesses. An in-house relationship and partner to anyone we work with. The looping but considered line, made up of twists, turns and bends, shows how we go above and beyond, thinking of every aspect of the brief and not just doing the norm because it has always been done that way. It is energetic, but not chaotic.
What have Anopia Digital learnt from rebranding?
We’ve really had to dig deep into what makes us Anopia. We have always been grounded in traditional values of reliability and thoughtfulness, while simultaneously running at the forefront of social and cultural trends – and we believe that when creative teams integrate, productivity and innovation thrive. We live and breathe digital and video content production, so we know our stuff – and more importantly, we know our clients. Like, really, really well.
We also had to call ourselves out – were the things we were saying really true? Every agency wants to be disruptive, but are we actually? It’s tough to accept that there are things you can do better, but we’re hoping our new positioning will act as a guiding light for us as we continue to grow and move forward. We take our social responsibility seriously and are always open to how we can improve and develop as a team – but there’s always work to be done. We place the welfare of our clients, our people, and our community at the heart of what we do – we want everyone involved to be excited to be working with Anopia. We believe that a happy team and a healthy planet are good for everyone, and we love working with people who agree.
What happens next?
Well, hopefully more of the same! It’s been a lively few years at Anopia Digital as we continue to produce video content for brands across a variety of industries. Our work spans internal comms, FMCG, construction, cyber security, travel retail and more. We produce both animated and filmed video content that can be seen the world over, and we’re excited to see where the journey takes us. Our work has even been nominated for some awards.
As our team continues to grow, our expertise will too. We’re offering more 3D animation into our offering as well as a retained content creation service – a little something we’ve named “Anopia One”. Whether it’s animation or video, we love breathing life into ideas. From ideation to delivery and beyond, we’re by your side.
We want to get more involved in the wellbeing of the industry. Be more present and more prominent. Our aim is to continue to build longstanding relationships with our clients and peers. We’ve got a lot to learn but we’ve also got a lot to contribute.
